A few years back, I was fortunate to be gifted the Hawk & Badger Brewing Company brand from my brother, Alex Bogh. Hawk & Badger represents me and a good friend of mine who get together on weekend afternoons in his garage to brew some of our favorite beer recipes. The name and brand is the work of Alex Bogh and can be seen in its entirety here. Alex was gracious enough to give me permission to mockup a website to accompany the brand and showcase a hypothetical brewing company by the name of Hawk & Badger.
Hawk & Badger Brewing Company Desktop Website. This is a hypothetical website and strictly for portfolio purposes. All branding by Alex Bogh.
This brewery would hypothetically be in Des Moines, Iowa. Since the sale of beer and liquor online in the state is somewhat difficult to navigate, the purpose of this website is more so to educate consumers about Hawk & Badger Brewing Company and drive interest in the available beer at local shops, restaurants, and bars. Many breweries rely on a close connection with its community and Hawk & Badger is no exception. The website establishes this with a subtle view of corn fields that are found throughout the state and the tagline “Beer from the Heartland” that elicits a feeling of home and familiarity to consumers while slyly referencing the famous Heartland Trophy that is awarded to the winner of the Iowa/Wisconsin football game each season.
In the A spot appears a scrolling carousel of Hawk & Badgers’ flagship beers in bottles that feature original artwork by Alex Bogh. Elements of each label can be seen in the background of the container as the user scrolls through each offering. An option to locate this beer is offered to users through the convenient button below each beer description.
Following the flagship beers appear the seasonal selections that are currently being offered by the brewery. This section again features the beautiful artistry of Alex Bogh on custom beer labels and offers the user a chance to view Hawk & Badgers Brew Calendar to be better informed on when their favorite beers will be available for purchase. Both the A and B spots inform consumers on the beer being offered by the Company throughout the year and how to purchase, driving consumer interest and sales.
To strengthen the relationship between Hawk & Badger and their consumers, a brief overview of “Hawk” and “Badger” are offered. Community inclusion is a huge part of a breweries success and making the consumer feel a part of the “family” helps to further engrain the brewery into the daily lives of its patrons and increase the longevity of the Company.
Hawk & Badger Brewing Company Mobile Website. This is a hypothetical website and strictly for portfolio purposes. All branding by Alex Bogh.
